Rising costs are affecting every element of managing a food business today. Increasing prices of labor, food, utilities, supplies, swipe fees, and more, are narrowing the already tiny profit margins that eateries make. Customer traffic is lower than pre-pandemic levels and labor costs have risen 31% in four years, so the need for cheap and effective marketing is paramount.
Custom parchment paper is a dual-purpose branding and kitchen tool that restaurants, food trucks, and eateries of all kinds use. Thanks to the multiple uses, branding opportunities and low cost, custom parchment paper is a cheap and effective marketing tool for restaurants and other food businesses. Obviously, we’re enthusiastic about branded greaseproof parchment paper, and in this article we’ll explain why it’s perfect for your kitchen.
What cheap marketing activities can restaurants do?
Running a kitchen is a legitimate struggle at the moment. It’s always been hard, but as we mentioned, the costs of labor etc. have all increased despite decreases in traffic. This is leaving owners and managers no choice but to raise menu prices and try to grow customer traffic as much as possible.
Any marketing activities need to be low cost but highly effective, as well as easy to implement and viable for the long-term, not just chasing a trend. This is where custom printed parchment paper comes in – it ticks all those boxes and more, especially if you are already using plain parchment paper.
What is custom parchment paper?
Custom parchment paper is a food-safe, printable paper that is used in food preparation, presentation, and marketing the brand behind the food. Not all parchment paper is the same, in this article, we’re only referring to our custom parchment paper with these features:
- FDA approved
- Halal certified
- Food safe
- PFAS free
- Sourced from sustainable forests
- Biodegradable
- Recyclable
- Plant-based inks
- Microwave safe
- Freezer proof
- Oven proof up to 392°F
With these features, custom printed parchment paper becomes a valuable tool to prepare food with and protect it during transit. Adding a logo or other branding transforms a useful kitchen aid into a subtle but powerful marketing tool. Strong branding enhances customer recall and differentiation between competition, giving your business greater recognition and encouraging loyalty from customers.
How is custom parchment paper cost-effective?
Custom parchment paper is a cost-effective solution for marketing your food business because it’s a low-cost marketing tool, with a long shelf life, and has high ROI potential.
Buy custom parchment paper in bulk
Buying custom parchment paper is done in bulk. Large quantities save the most amount of money, whilst still not taking up much space. Custom parchment paper is sold per sheet and the cost goes down, the more you buy. For example, buying 30000 sheets in size 4”x4” with a black ink only logo costs as little as $0.008 per sheet. The same size costs $0.027 per sheet for 6000 (at the time of writing). Investing in custom parchment paper with your logo means that every time someone sees your food, in person or online, they know where it came from and can seek you out.
Reduce wastage
High quality custom printed parchment paper is durable and grease-resistant which reduces wasteful packaging supplies. Do you currently use several sheets of unbranded paper to wrap your burgers or bagels? Switch that with one sheet of branded logo paper that does an even better job at keeping food intact and has the added bonus of improving food presentation.
Consider the environmental impact
Our custom parchment paper is all sourced from sustainable forests and not treated with PFAS chemicals. This means it can safely biodegrade or be recycled, reducing the impact eateries have on the environment. This is not only important to reducing the environmental impact of food businesses but also attracts eco-conscious customers.
Make customer-generated social content easier
Another benefit comes from consumer’s habits of sharing their dining experiences online. A strong brand and professionally designed custom parchment paper provides the ideal backdrop to photos and videos. Your food already looks fantastic, but custom parchment paper elevates the food presentation to a level that encourages more social sharing.
Budget friendly branded food wraps
To reduce marketing costs a bit further, print your logo or message in only black, or two colors. Then, carefully choose the right size paper so you don’t end up cutting bits off and wasting it.
Easy to store custom parchment paper
Worried about storage? We pack the sheets in sections of 1000 sheets so you can take as many as you need to out in food trucks or leave in the kitchen. That saves you carrying around the other 29000 sheets.
Custom parchment paper attracts and retains customers with minimal effort and low spending when purchased in bulk and combined with how effectively it enhances brand visibility. To get started, simply choose the size, color printing, and quantity of custom printed parchment paper you’d like. Then upload your logo and design instructions. We always send a proof so you can check you’re happy with how it looks before we print it!
